Specialized Mode Helmet
THE PROBLEM
Commuters want a helmet that offers protection without sacrificing style on their ride to work.
THE SOLUTION
Target the everyday bike riders who aren’t meant to participate in the Tour de France.
The Specialized Mode helmet gives everyday riders a stylish, comfortable, and protective option—perfect for city cruising without the race-day look.
TRICK QUESTION, MODE IS THE BEST OF BOTH WORLDS.
The Specialized Mode helmet checks all the boxes for commuters seeking the perfect everyday ride helmet.
SAFE & STYLISH
PROTECTIVE & CUSTOMIZABLE
CHIC & DURABLE
The Mode Helmet will be showcased on city billboards, encouraging riders to make the smart switch to Mode. Additionally, strategic placements near bike racks will catch riders’ attention right where they gear up for their next ride.
Showcasing real customer experiences on social media allows the brand to demonstrate authenticity through its product while also creating a relatable, humorous connection with commuters.
PARTNERS: Eunice Pak, Nitya Shah