The foundation of my youth was creative expression. As a kid, I’d hum little tunes, make up rhymes while riding my bike, or beg my mom to record me singing songs I invented on the spot. My sisters rolled their eyes, but my mom saw something more—she told me I’d find a way to channel that creativity into advertising. At the time, I brushed it off, but she wasn’t wrong.
Today, that same rhythm and curiosity fuel the way I approach my work. I bring creativity through writing, a youthful curiosity that drives fresh ideas, and a genuine wonder for how strategy and storytelling connect to people. What once felt like playful imagination has become the foundation of how I express myself in advertising.
